Search is changing fast. Tools like ChatGPT, Google AI Overviews, and Perplexity are reshaping how people find information online. Instead of scrolling through a list of links, users now get direct answers created by artificial intelligence. This shift has introduced...
AI SEO
The Shift from Backlinks to AI Citations
SEO is entering a new era where authority is measured not only by who links to you but also by who cites you in AI-generated answers. For two decades, backlinks have been the foundation of SEO authority. But with the rise of Generative AI, the search landscape has...
Why Your Business Needs an AI SEO Strategy Now
Does your team have an AI SEO strategy in place or are they still relying on outdated tactics built for a version of search that no longer reflects how people actually find answers? Search behavior has shifted dramatically. Traditional SEO practices built only for...
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